i think a really good logo should make you feel embarrassed. like oh fuck, that’s so clever and simple and brilliant i literally could and should have thought of that.
it is an illusion though. you could not and should not have thought of it.
do you know about lamed vovniks? it’s basically a concept of chosen-ness. there’s a lot of chosen-ness in judaism, but this is special. there are 36 Tzadikim Nistarim at any point in time, and it is their purpose to justify mankind to god.
this analogy is really so stupid and flat, but my point is that i think there aren’t many people who can really make logos, and that those who can exist as kind of a secret chosen posse who keep rejecting my fb friend requests.